President Bola Ahmed Tinubu has congratulated his Senior Special Assistant on Digital Engagement, Strategy and New Media, Otega Ogra, on his election to the Executive Committee of the World Federation of Advertisers.
In a statement issued on Tuesday and signed by his Special Adviser on Information and Strategy, Bayo Onanuga, the President described the development as a significant milestone for Nigeria’s growing influence in global communications.
Ogra was elected at the organisation’s Annual General Meeting held during the Global Marketing Week Conference in Stockholm, Sweden.
President Tinubu said Ogra’s emergence as the only representative from West Africa and Sub-Saharan Africa on the Executive Committee “reflects the depth of Nigerian expertise and the contribution of a new generation of young Nigerian professionals to global industry standards.”
“Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets,” the President said.
The statement noted that Ogra was elected on the platform of the Advertisers Association of Nigeria, underscoring the role of the country’s organised advertising and marketing industry in global representation.
Tinubu further described the development as “both a personal distinction and a strategic opportunity for Nigeria and the African continent,” adding that it places them “at the centre of global conversations on brand trust, platform accountability, innovation and the future of marketing and communications.”
He also commended Ogra for his contributions to the sector, noting his role in strengthening Nigeria’s marketing and communications ecosystem.
The President added that the achievement aligns with his administration’s Renewed Hope Agenda, particularly in advancing the creative economy, strengthening digital governance, and positioning Nigeria as a competitive hub for innovation and enterprise.
The World Federation of Advertisers is a global body representing over 150 multinational and Fortune 500 companies, alongside national advertiser associations across more than 60 countries, with its Executive Committee serving as the organisation’s highest decision-making body.
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